Our world would be very boring without colors. What can be more energizing than a clear blue sky during a summer sunny day? When we want to relax, come down and feel the inner harmony, we usually take a walk and just dive into the beauty of our world.
All professional designers know that colors have value beyond what we do and see. Our mood depends on them too. Therefore color theory should be taken into consideration. It does not matter what kind of design you do, the following basic color theories will show you the art of mixing colors.
- Sociology as Color's Heart
- Each color causes different feelings. This is simply bigger than us and our understanding. There are colors causing different emotional, social and even cultural experiences. Before selecting colors, make sure you know your audience. This is very important for multinational companies and conferences. Make sure you know what colors mean to your target audience.
- Digital designers must know the meaning of popular colors for Western countries:
- Categories of Colors
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- Pure colors incorporated into eye-catching and very bright digital designs. You can make a very cool, youthful and energetic appeal with their help.
- Tint colors are mixed with white colors. They make your digital design more peaceful and light.
- Shadow colors are mixed with black color. They allow achieving some mystery, evil, dark, and even dangerous designs.
- Working with a particular project, try to stay connected with your audience on the emotional level. This will help you select correct and suitable color combinations.
- Color Diversity
- We all perceive colors differently. Don't forget that some your listeners can be colorblind or may face some problems while reading text up close. Such diversity should be always accommodated. Your web content must be clear and understandable for all people. If you use yellow neon font on gray backgrounds, you may get into troubles.
